In December 2022, Tencent’s instant messenger service WeChat remained the most popular mobile app in China with around 1.01 billion monthly active users (MAUs). Its older sibling QQ was the third placeholder with about 750 million MAUs. Three of the top ten spots were occupied by online shopping and payment apps – Taobao, Alipay, and Pinduoduo. What makes WeChat so attractive to users? Only your computer and the VPN know this key, so your ISP cannot. WeChat is a multi-functional app beyond messaging and social networking. The primary job of a VPN is to hide your IP address from your ISP and other third parties. From mobile payment and taxi-hailing to making appointments and holiday planning, it provides almost everything to every mobile user in China. WeChat users are from various age groups from teenagers to old adults. In general, most WeChat users spent at least 10 minutes per day on the app. In fact, many companies also use this "super app" to advertise their brands, and its business version Wecom to communicate internally. The rise of short video entertainment is another important trend in the world’s most populous country, especially in rural regions. Founded in 2016, Douyin had overtaken its imminent rival Kuaishou (Kwai) as China’s top short video app within four years.īyteDance’s Douyin, which TikTok was cloned from, is one of the key players in the Chinese short video arena.
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